Lumativ (http://www.lumativ.com) is an awesome new clothing and fashion accessory line from the mind of Scott Campbell. It’s incredibly fashion-forward, and the technology is awesome – integrating extremely low profile lighting technology into products and their logos. I DP’d a production for Lumativ with Anders Rostad directing. We teamed together to craft this brand film (which will include a TV :30 and extended 3-minute edit) in an awesome two-day shoot around Los Angeles. Day one was shot on a few major streets downtown with some golden hour shots at the Watermarke tower. Day two was at a rundown warehouse near Fourth Street. We had a small crew, but a great time working together. It’s amazing what you can pull together with the right team on board!
Because of our extreme low-light shooting needs and small lighting package (essentially six lekos and a couple of Litepanels) I chose to shoot on the Canon C300 (which has a native ISO of 800 and is virtually noise-free even at 10,000 ISO). I used Zeiss Super Speeds (EF mount) with a Redrock cage, matte box and follow focus.
Below are a few behind-the-scenes photos from the shoot taken from a number of crew members’ Instagram and Facebook accounts (so thanks where credit is due!). More to follow along with the finished film. Stay tuned!